Event Details

  • Here’s how to optimize your content for your mobile app to enhance the overall user experience:
    Tips for an Effective Mobile App Content Strategy
    1. Text Content Should Be Clear and Concise
    Mobile devices have significantly smaller screens when compared to desktops, which means that one of the challenges of mobile app design is to fit a lot of information into a smaller area. In many cases, mobile apps contain content that is condensed to fit the size of the screen. Instead, you should be tailoring your content for mobile, rather than copying it verbatim from web. Including too much information in your mobile app will undoubtedly result in a poor user experience with frustrated users digging to find what they’re looking for.

    Above all, content needs to be legible. A good size for mobile text font is around 11 pts so that your users will be able to read your content without straining their eyes. If your users need to zoom in to read the font, it’s likely that it’s too small. Proper line and letter spacing will allow users to consume the content from a comfortable distance, resulting in better legibility.
    2. Make UI Elements Clear
    Comprehension is often impaired when users are consuming content from a mobile device. This is because there is less information to consume.

    Contrasting colors will help users see and comprehend your content with greater ease, translating into better usability. Remember that users are often outdoors when consuming content on mobile so visibility must be a top priority.

    3. Declutter
    When users are consuming content on mobile, their attention span is shorter. Because of this, you must cut out all the clutter and focus the content on what’s really important. What will help the user complete their goal? Any filler information will distract the user and inhibit them from doing what they originally intended. Cluttering the app will, therefore, result in lower conversion rates, whether that may be purchasing a product or signing up for a newsletter. Remember that every added button, icon, or image will increase the complexity of the screen. Ask your team what elements are the most important. You should adhere to one call-to-action per screen, which will result in better user comprehension.
    It’s important to prioritize brevity by reducing unnecessary content that is cluttering the screen.
    4. Optimize Interaction for Touch Screen
    As mentioned earlier, user behaviors are much different on mobile. This means that you need to optimize the UX for touch. It’s important to limit the number of hand gestures and actions users must take to complete a goal or navigate through the app. Users often use one hand to navigate on mobile so ensure that you’re placing buttons with the physiological behaviors and patterns in mind. This includes placing buttons in areas of the screen where the thumb can reach.



    In addition, reducing the number of screens or tabs a user has to navigate through will improve the usability. Burying your content in a complex user journey can be frustrating. Using “hamburger menus” and navigation tools can help users find what they’re looking for.

    Ultimately if you want your audience to use your app, you must make it user-friendly. Making the navigation of the app as simple and natural as possible is an essential part of the design and development process.
    5. Know the Content Well
    Content can often be overlooked at the start of a project but it should be an important piece of the discovery phase. Getting to know the client’s existing content and data can inform design decisions and get the ball rolling for content management discussions. Starting your designs with realistic dummy data, rather than lorem ipsum, can open the conversation to potential oversights earlier rather than later.
    6. Develop a Content Plan
    The development team should work with the client to develop a content plan catered to the needs and wants of the target audience, the hierarchy of content pieces and call-to-actions. At this stage, the team can discuss possible technical solutions to handle difficult data. Error handling and messaging is important to establish early on as well.
    7. Define Limitations
    Don’t be afraid to establish boundaries. While the content is being discovered and/or created, it is important to define limitations for copy and input fields. It is important to give writers a guide for minimum and maximum character lengths. For user-created content, set as many rules as necessary and give suggestions when possible to guide the user to input good data.
    8. Create Content Models
    Test copy lengths in your designs, especially for screens where copy is expected to fluctuate. You can’t design one screen for the ideal length of content. Screens should not look empty with the minimum copy just as much as they shouldn’t be overflowing with the maximum. At times, alternative design solutions will need to be programmatically enforced to handle longer or shorter copy than desirable. Keep your designs flexible, plan for iteration, and focus on a healthy balance of important content.
    Visit :- https://www.fortifive.com/au/
  • Date
    4/20/19
    Time
    1:30 PM - 6:50 PM
  • Where
    Chile Map
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